Vodafone was looking for innovative ways to engage colleagues across their global operations and encourage them to consider the targets in their day-to-day decisions.
To achieve this, Vodafone partnered with Carbon Credentials to develop and launch the RedLovesGreen campaign. RedLovesGreen was launched as an identify for all energy and climate related communications. Communications was and continues to be a huge catalyst in maintaining engagement.
The campaign aims to raise awareness of the actions that the business and individual employees can take to reduce energy, and encourage changes in behaviour that collectively will have a significant impact. These include simple habit changes such as switching off equipment that’s not in use and also wider culture changes, such as encouraging difficult conversations or questioning decisions.
In just one year, RedLovesGreen has attracted over 8,000 followers in 22 countries worldwide and led to over 100 individuals signing up to become Energy Gurus.