Background

The Jockey Club’s mission is to act for the long-term good of British horseracing. In 2012 The Jockey Club launched the Going Green programme to significantly reduce their impact on the environment. In the race to go green, two ambitious targets were set:

  • Zero waste to landfill by 2020.
  •  A 25% reduction in energy use.

In 2018 The Jockey Club stopped sending waste to landfill, two years before their target date. The programme has also prevented 4,870 tonnes of carbon being emitted and saved over £1.9 million through reductions in energy.

Our Support

When delivered effectively, behaviour change programmes can be a high impact, low cost way to consistently achieve demonstrable reductions in energy consumption and reduce an organisation’s overall environmental impact. But delivering long-term savings and maintaining momentum can be challenging.

Since 2014, Carbon Credentials has been working collaboratively with The Jockey Club to increase awareness and to help embed and maintain positive environmental behaviours that will lead to reductions in energy use and improved recycling rates.

Over the years Carbon Credentials has consistently supported us in the drive to unlock our full energy performance potential. The team has helped The Jockey Club champion the sustainability agenda and we can now, with confidence, continue our journey with them to realise further energy improvement opportunities.

– Kirstin McEvoy, Sustainability Manager

Identifying the opportunity for energy savings

In 2012 Carbon Credentials completed energy audits of all The Jockey Club’s racecourses. The audits revealed a clear opportunity to significantly reduce energy consumption by changing employee behaviours, particularly ensuring equipment was switched off after race days.

Establishing the behaviour change programme

The following steps were taken to establish a behaviour change programme at The Jockey Club:

  • Scoping through interviews and workshops.
  • Strategy development, including tactics and governance, project management and reporting.
  • Senior leadership workshop to gain buy-in.
20

individual interviews held

72

workshop attendees

318

responses to the survey

Maintaining Interest

The Jockey Club maintains a group of over 42 active and engaged Green Champions. A detailed and interactive Toolkit was developed by Carbon
Credentials with guidance, tools and resources to support this role. Going Green is about making environmental management everyone’s
responsibility. Employees are made aware of how they can help, using regular communications – posters, stickers, emails and online content.

To motivate colleagues updates are sent via a quarterly newsletter, and in 2017 420 employees attended a Going Green roadshow. The roadshows provided the chance to learn more about the programme and how to support it.

Green Champions conduct regular site walks to ensure that all equipment is switched off, and every bank holiday Green Champions ensure concerted efforts are made to switch off each site. Fun reminders are sent to all employees encouraging them to join in the switch off. The results of these efforts are reported back via personalised energy reports for each site.

I see a more proactive approach at The Jockey Club than previous companies – a Jockey Club employee

The Results

The direct outcome of the Going Green programme has seen a 21% reduction in energy consumption to date (based on 2017/18 energy data).
Furthermore, through the joint work between The Jockey Club, its waste contractor and Carbon Credentials, recycling rates have improved by 37% since 2011, with Carlisle hitting a 92% recycling rate. All remaining waste is sent to energy recovery

Communications Material

Ongoing communications materials are provided by our in-house Graphic Designers to inspire action and raise awareness.

Find out more about The Jockey Club’s commitment to sustaianbility here: https://www.thejockeyclub.co.uk/about-us/our-future/sustainability/

Contact Us

Please feel free to contact our team to find out how we could support your company on it’s sustainability journey

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