Creating a brand gave us the opportunity to make sustainability exciting and capture people’s hearts and minds. Our in-house design team created several options and worked collaboratively with iQ’s communications teams to create iQ Think Green.
iQ Think Green conveys a fun but factual perspective on environmental sustainability. It seeks to inspire students and staff to Think Green and take action.
Branded communication materials have a playful design and highlight the benefits and impact of changing your behaviour. Social media banners and campaigns align with external initiatives to reinforce the messaging. See here for our design work on the iQ student accommodation Instagram account.